COMMUNICATIONS CONSULTANCY
 

ABOUT

Pia G. Guggenbühl is a highly experienced communications and public affairs specialist, looking back at a career of nearly 20 years representing the interests of companies, associations and organizations. As a former Head of Communications, Consultant and Public Affairs expert she has a thorough understanding of the Swiss political and media landscape as well as an excellent network among key stakeholders.​

Her advice to executive and senior leadership members in corporate and public roles on building and implementing effective communication strategies helped shaping vision, preventing crisis and strengthening brand awareness and reputation as well as supporting the achievement of business objectives.

 

Pia G. Guggenbühl studied at the University of Zurich and the Università degli Studi di Firenze, obtaining a Masters degree in political sciences and communications. As a former teacher for Public Affairs and Lobbying at her Alma Mater, she has a profound theoretical know-how of the representation of political interests. Several prizes have been awarded to her by prestigious institutions, including the Association of Former International Civil Servants, the Financial Times Germany and SABRE (nomination award for the concept and launch of a political action plan for the Swiss chemical and pharmaceutical industry).

For information on my political activities please visit www.piaguggenbuehl.ch

 

 

EXPERTISE

PUBLIC AFFAIRS

 

Political Analysis

Issue Monitoring

Concept and Evaluation

Lobbying

Campaigning

PUBLIC RELATIONS

 

Media Relations

Internal Communications

Corporate Publishing

Crisis Communications

Social Media

STRATEGY CONSULTING

 

CEO and corporate positioning

Communications strategy

Organization analysis

Business development

Change/turnaround strategy

 

WORK

FDP.Die Liberalen
FDP.Die Liberalen

Assuring consistent communication for the Swiss Liberal Party FDP.Die Liberalen as their Head of Communications

Interpers AG
Interpers AG

Positioning and rebranding of newly founded spinn-off company/executive search boutique

Arbeitgeber Banken Monitor
Arbeitgeber Banken Monitor

Concept and execution of annual and quarterly study for the Swiss banking industry on employment and major challenges for Swiss banks as employers (digitalization, regulation etc.)

Simplyscience
Simplyscience

Concept and launch of a perennial program for the Swiss chemical, pharmaceutical and biotech industry promoting natural and technical sciences among Swiss youth

The Five Principles (Mars)
The Five Principles (Mars)

Corporate positioning of Mars in Switzerland and promotion of core values among Swiss FMCG industry key stakeholders

Public Affairs Consulting
Public Affairs Consulting

Strategic consulting for clients (corporate, business/industry associations, public)

Event Organization
Event Organization

Overall organization responsibility for major events with up to 400 persons participating

Rebranding Arbeitgeber Banken
Rebranding Arbeitgeber Banken

Rebranding of the Employers Association of Banks in Switzerland, including the relaunch of website, all communication tools (newsletter, circulars) etc.

Interpharma
Interpharma

Editorial services/media relations for the Swiss pharmaceutical industry association Interpharma

Financial Times Germany
Financial Times Germany

Internship with Financial Times Germany (prize for editorial achievements as chief editor of Polykum, magazine at ETH Zurich)

Turnaround Communications (Mars)
Turnaround Communications (Mars)

Turnaround and crisis communications, contributing to the achievement of business turnaround (2012)

Video journalist (United Visions)
Video journalist (United Visions)

Interview series with prominent Swiss people, linked to the University of Zurich or the ETH Zurich (Carla del Ponte, Ernst Buschor, Mona Vetsch, Regine Aeppli, Christoph Mörgeli, Pascale Bruderer, Peter von Moos etc.)

CONTACT

Zürichstrasse 56, 8700 Küsnacht

Schweiz / Switzerland

 

info@guggenbuehl.info

Phone: +41 43 277 99 09

Mobile: +41 79 566 60 10

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