COMMUNICATIONS CONSULTANCY
ABOUT
Pia G. Guggenbühl is a highly experienced communications and public affairs specialist, looking back at a career of nearly 20 years representing the interests of companies, associations and organizations. As a former Head of Communications, Consultant and Public Affairs expert she has a thorough understanding of the Swiss political and media landscape as well as an excellent network among key stakeholders.
Her advice to executive and senior leadership members in corporate and public roles on building and implementing effective communication strategies helped shaping vision, preventing crisis and strengthening brand awareness and reputation as well as supporting the achievement of business objectives.
Pia G. Guggenbühl studied at the University of Zurich and the Università degli Studi di Firenze, obtaining a Masters degree in political sciences and communications. As a former teacher for Public Affairs and Lobbying at her Alma Mater, she has a profound theoretical know-how of the representation of political interests. Several prizes have been awarded to her by prestigious institutions, including the Association of Former International Civil Servants, the Financial Times Germany and SABRE (nomination award for the concept and launch of a political action plan for the Swiss chemical and pharmaceutical industry).
For information on my political activities please visit www.piaguggenbuehl.ch
EXPERTISE
PUBLIC AFFAIRS
Political Analysis
Issue Monitoring
Concept and Evaluation
Lobbying
Campaigning
PUBLIC RELATIONS
Media Relations
Internal Communications
Corporate Publishing
Crisis Communications
Social Media
STRATEGY CONSULTING
CEO and corporate positioning
Communications strategy
Organization analysis
Business development
Change/turnaround strategy
WORK
Assuring consistent communication for the Swiss Liberal Party FDP.Die Liberalen as their Head of Communications
Positioning and rebranding of newly founded spinn-off company/executive search boutique
Concept and execution of annual and quarterly study for the Swiss banking industry on employment and major challenges for Swiss banks as employers (digitalization, regulation etc.)
Concept and launch of a perennial program for the Swiss chemical, pharmaceutical and biotech industry promoting natural and technical sciences among Swiss youth
Corporate positioning of Mars in Switzerland and promotion of core values among Swiss FMCG industry key stakeholders
Strategic consulting for clients (corporate, business/industry associations, public)
Overall organization responsibility for major events with up to 400 persons participating
Rebranding of the Employers Association of Banks in Switzerland, including the relaunch of website, all communication tools (newsletter, circulars) etc.
Editorial services/media relations for the Swiss pharmaceutical industry association Interpharma
Internship with Financial Times Germany (prize for editorial achievements as chief editor of Polykum, magazine at ETH Zurich)
Turnaround and crisis communications, contributing to the achievement of business turnaround (2012)
Interview series with prominent Swiss people, linked to the University of Zurich or the ETH Zurich (Carla del Ponte, Ernst Buschor, Mona Vetsch, Regine Aeppli, Christoph Mörgeli, Pascale Bruderer, Peter von Moos etc.)
CONTACT
Zürichstrasse 56, 8700 Küsnacht
Schweiz / Switzerland
Phone: +41 43 277 99 09
Mobile: +41 79 566 60 10